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A PERFUME AD

IT IS BOTH MYTH AND MATERIAL

A PERFUME AD THAT LOOKS GLAMOROUS, FICTIONAL, FAKE, EPIC, AND BEAUTIFUL, BUT IS MADE FROM THE REAL MATERIAL IN THE INTERVIEW < CINDY’S LIFE > 

A PERFUME CAMPAIGN
IS BEING MADE.

THE PERFUME 
DOES NOT EXIST.

CINDY BECOMES 
THE SMELL.

CHLOË PLAYS CINDY.

THE PRODUCTION 
IS THE MAIN PLOT.

THE SET 
IS THE WORLD.

THE SHOOT 
BECOMES THE AD.

THE AD 
BECOMES THE MYTH.

BAD LIQUOR
FOR
BAG LADIES








CINDY SHERMAN AND CHLOE SEVIGNY

SCRIPTS

FORM

A PERFUME AD

STYLING

CASTING  / CHARACTERS

CINEMATOGRAPHY

THE SET

   MAKEUP

   CAMERA

   PRODUCTS / THE BOTTLE

   THE SMELL / FLORA AND FAUNA

   SCREENS

   FOOD / THE KNIFE

   VIGNETTES

   THE CORRIDOR / RUNWAY

CHOREOGRAPHY / MOVEMENT

MUSIC / SCORE / BIRTHDAY SONG

THE BAG LADY

EDITING

THE INTERVIEW